VIVID Ideas The Value of the Creative Industries

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A $90 billion industry where many don’t make minimum wage, what’s wrong with this picture?

Imagine this. Your plumber has just finished fixing your toilet. Things were in danger of getting pretty messy but now a crisis has been averted. “Thanks”, you say. “I will see how it goes, and if I’m impressed enough with your work, I will give your number to my friends and associates and you could get a paid gig”.

The Creative Industries adds billions of dollars to Australia’s economic turnover, GDP and exports each year, yet creatives are continually being asked to work ‘for free’ or continue to experience low income and without even modest increase in income according to CPI.

The Details

When: Wednesday Jun 14, 8:00am – 10:00am

Where: Museum Contemporary Art, Sydney

Who Should Come: Creative Industries businesses, artists, musicians, actors, architects, designers, fashion, digital media, film and television, students, start-ups and innovators.

The creative sector contributes around $90.19 billion to the national economy annually in turnover. It adds almost $45.89 billion in GDP and helps generate exports of $3.2 billion dollars annually. Over and above this contribution, the creative industries in Australia employ many volunteers, whose contribution is not included within these estimates, as exact figures relating to the number of volunteers and hours they commit is unavailable.

Source – Valuing Australia’s Creative Industries 2013

Creatives are an industry unto themselves. Creatives are also influential in every other industry…every day. Creatives design, create and promote. Something needs to change to even up the income field. That change starts here.

Our expert panelists include Monica Davidson, Phillip McIntyre, Brian Daly , Sarah Roocroft and our host is Christina Gerakiteys (Ideation At Work). Together they have over 100 years of combined experience in the creative industries as practitioners and thought leaders. They will discuss their views and experiences in the creative industries and then the floor will be open to workshopping a plan of action! Which will be taken to or presented to or…what is the outcome of the forum?

During this discussion and workshop you will:

  • Become aware of the financial contributions of the creative industries to the economy and what the return is back to the creatives
  • Learn how to calculate your worth and give you the tools to forecast the income you deserve
  • Work out what you need to earn to live a comfortable life
  • Strategise and create ways to start the change in the way creatives are perceived
  • Participate and become a founding contributor to create change
  • Realise the contributions creatives are now making to innovation and problem solving in the workplace and beyond

Join us and be a part of the change.

Ideation, disruption and action start here.

The Facilitator

Christina Gerakiteys, Founder Ideation At Work

Christina Gerakiteys is an ideator and innovation enabler, consulting with entrepreneurs, businesses and organisations to strategise, prototype and iterate innovative products and services. Christina travels the world seeking ways to do things better, smarter and faster.

She has written business development and innovation programs, conducts workshops and facilitates strategic planning meetings and conferences.

Christina writes for several publications and speaks regularly on radio about business development, creativity and innovation. She is on several innovation committees and hosts the Hunter Innovation Festival and the BRW Most Innovative Companies Breakfast. She is currently undertaking doctorate studies in Creativity and Innovation and this year will publish her second book, Celebrating Success One Failure At A Time.

Christina’s purpose is to ignite and encourage creativity and innovation in every person so they find ‘success’ in everything they do.


The Speakers

Monica Davidson, Founder Creative Plus

Monica Davidson is an award-winning expert on the creative industries, who began her creative life as a freelance journalist and filmmaker before starting a film production company in the early 90s. Her experience highlighted how desperately unprepared creative people can be for a life of entrepreneurship.

Monica decided to use her expertise to help other creative practitioners develop and improve their business skills, and now she works with individual practitioners and larger organisations as a business advisor, strategic consultant and workshop facilitator.

She focuses on goal setting, business and strategic planning, financial literacy and understanding markets. Monica is a regular guest lecturer at institutions including AFTRS, NIDA, NAVA and Ausdance, and she is the author of the Australian version of Freelancing for Dummies. In 2013 Monica was appointed as the first NSW Creative Industries Business Advisor through SmallBizConnect, and the following year she completed her Masters Degree in Screen Business at AFTRS.

In 2015 Monica was named as one of the Westpac 100 Women of Influence for her work in the creative industries. Her award-winning company Creative Plus Business Group recently joined the City of Sydney Creative Spaces project, and in 2017 Monica and the team were proud to join the NSW Department of Industry Business Connect program as creative industries specialists.

Phillip McIntyre, Associate Professor, Communication, School of Creative Industries, University of Newcastle

Associate Professor Phillip McIntyre is a Communication and Media scholar who researches how novel and valued things are created by human beings. He seeks to answer a basic research question: what is the most rational way to explain how novel things are bought into being? In addition to this basic research question, he also seeks to answer an applied question: How can these explanations help to increase human kind’s ability to generate unique and valued products, processes and ideas?

A/Prof McIntyre’s most recent book The Creative System in Action: Understanding Cultural Production and Practice, co-edited with Dr Janet Fulton and Dr Elizabeth Paton, was published by Palgrave MacMillan in 2016 and Creativity and Cultural Production: Issues for Media Practice was published by the same publisher in 2012. His new co-edited book Creating Space in the Fifth Estate is due out in 2017.

Dr McIntyre is a current recipient of an Australian Research Council (ARC) Linkage Grant entitled ‘Creativity and Cultural Production: An Applied Ethnographic Study of New Entrepreneurial Systems in the Creative Industries.’ He is the Group Leader of the Communication and Media Research (CAMR) group and is a member of the Hunter Creative Industries and Technology (HCIT) research centre. He was a visiting scholar at Leeds Beckett University in the United Kingdom in 2010 working with a research group in sound production in the Faculty of Information and Technology. He recently received an Excellence in Research Supervision Award and was selected by the PVC to be part of the inaugural Emerging Research Leader’s program in 2011.

Brian Daly, Founder and Creative Director, The Proverbials

Brian Daly is an award-winning Creative Director, Composer, Songwriter, Director, Writer, Musician and one-time Red Faces contestant with over 25 years’ experience in the creative industries.

After completing his Creative Arts degree at Wollongong Uni, Brian worked as a gigging musician, sound engineer, producer, theatre writer/director and a wandering minstrel at Old Sydney Town before falling unexpectedly into the world of advertising.

For 20 years he held leading creative roles in traditional advertising agencies, including 9 years as Group Creative Director at Enigma – the largest regionally-based agency in Australia, before setting up his Creative Consultancy, The Proverbials, in 2015.

He has created, curated and communicated brands for a diverse range of local, national and global clients across a wide range of industry sectors. His success in producing positive outcomes for his clients has left him in no doubt that creativity is not just some peripheral cultural activity, it is a core driver of economic growth and as such should be embraced at the heart of every business.

Sarah Roocroft, Wired For Wonder Co-Founder, Creative Director and Producer

 With a passion for innovation and an insatiable curiosity about life, Sarah is a creative curator and an energetic entrepreneur – responsible for igniting awe, wonder, conversation and connection amongst more than 1,700 Australian professionals each year.

After a bout of anxiety and a suspected mini stroke, Sarah discovered meditation and mindfulness, and has been experimenting with ways to tap her brain’s capacity and capability for wellness and productivity since.

Sarah has worked at Commonwealth Bank for over seven years, during which she dreamt up the vision for Wired for Wonder, and successfully pitched and secured Commonwealth Bank’s support.

Sarah is also founder of two brands inspired by her incredible girls, has a Bachelor of Business from Monash University and is a qualified Neurolinguistic programming practitioner, Design Thinker, Dunstan Baby Language educator and hypnotherapist.

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